365 Days of Deco
Recognising the challenge of finding a bra you can wear everyday under any outfit - today Freya lingerie announces the launch of a new global marketing campaign – 365 days of Deco. A bra that looks just as good when worn under your LBD or your plain white tee – Freya Deco is a bra that women can wear 365 days of the year underneath any outfit. Launched in 2009, Freya has sold over 300, 000 Deco bras and reveals its smooth seam free cups, great shape and amazing fit that are the reasons why it is a choice for women all over the world.
Freya’s ‘365 days of deco’ campaign is designed to celebrate the versatility and fashionability of the Deco range –demonstrating how deco can be worn any day under any outfit. Today sees the launch of a dedicated microsite freyadeco365.com which features a unique Deco gallery so users can view all the deco ranges, as well as a video, showing how Deco can suit your style no matter what the season. The mobile friendly microsite is available in 4 different languages and is integrated with Facebook.
The campaign also sees the launch of the Deco Style Wall, where fans can win prizes by showing their style and how Deco supports their outfit. Fans from anywhere in the world simply upload a photo of themselves wearing Deco under their outfit or say what Deco they’d like to wear under their outfit. Upon entering Freya will then select certain lucky entrants who could then be featured on the Deco 365 style wall, Deco 365 press advert, win a Deco set, the entire Deco collection or an £1000 shopping spree with a stylist.
Whether you are wearing a bodycon, close fitting garment, one shoulder, strapless, sweetheart, v-neck, racer back or low back outfit – there is a Deco to suit your style. It’s the gorgeous rounded look of Deco which is desired by many and some of its best selling shapes include the sexy moulded plunge bra, moulded half cup, strapless and soft cup. Deco offers the essential lingerie colours of nude, black and charcoal – whilst also incorporating a great mix of fashion colours and prints too.
Ann Marie Manley, from Freya lingerie said: “Ask anyone the bra they associate with Freya, and Deco will be their answer. Whilst the lingerie market is flooded with t-shirt bras, many women that have a cup size larger than a B or C really struggle to find an everyday solution that offers then amazing support and is versatile enough to wear over and over again under every outfit. What makes Deco different to others is the size ranges it’s available in, going from a 28- 38” back and going all the way up to a GG cup – Deco offers the perfect answer for those that have a fuller bust. A bra which gives you amazing shape and support can really make a massive difference to your outfit and boost your inner confidence. We’re hoping 365 days of Deco urges women to shows women Deco can support your look any outfit 365 days of the year.”
365 days of Deco will be running until December 2013 - Show your style and enter the Deco competition herewww.freyadeco365.com and to request more information or press sample requests please email firstname.lastname@example.org