Full Bust Lingerie Trends Autumn/Winter 2017: The Intimate Apparel Industry Returns to Its Strengths

Posted by danielle kisby on

Today’s guest post is by Sweets of Sweet Nothings NYC. Sweets has been blogging about bras, baking and body image for the last five years. She lives in NYC, works at a law firm, and would like one day to solve an English country house weekend murder mystery. Do not ask her about her cats; she will show you too many pictures.

Over the last few years I’ve made a point of trying to assess how (or if) lingerie brands who showcase at Curve were coping with the uncertain economy. The answers ranged from “Not well” to “Okay, I guess?”

Several seasons in a row I left the shows feeling like, while I’d seen some standout individual pieces, there was a tangible undercurrent of panic across the show. This panic manifested a few different, but clearly recognizable ways:

  • Approach 1: We will only make what will sell,” which led to brands that never made beige t-shirt bras before trying to wow me with their beige t-shirt bras, or brands that did have a great t-shirt bra (like the Freya Deco) leaning into that collection with all their might – alienating the customer like me who doesn’t actually like t-shirt bras
  • Approach 2: Play it safe,” which led to seasons full of recolors of older styles, simplified matching accessories, and hewing too closely to trend reports and safe color palettes (see: the great blue-black tidal wave of AW15 that epitomized way-too-much-of-a-good-thing)
  • Approach 3: Throw everything at the wall and see what will stick,” which led to collections that weren’t cohesive, jarring tonal swerves, half-hearted forays into already-tired trends, cuts that didn’t fit properly in all sizes, and styles that were easily mistaken for competitors’.

See the full blog post at http://www.thelingerieaddict.com/2017/04/full-bust-lingerie-trends-for-autumnwinter-2017-the-intimate-apparel-industry-returns-to-its-strengths.html

Elomi Bijou flirt

Elomi Nicole

Freya Rebel Rebel

Fantasie Erica


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