Freya Active
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Thursday, October 8, 2009
Sporting Success!
Freya Active has hit the high street running; everyone is talking about it, even the well respected Dr. Chris Steele, ITV1 This Morning’s resident doctor!
The This Morning doctor informs that: "Breast motion is hard to control, as the breast does not contain strong structural support, there is no muscle, and it is purely made up of fatty tissue. The primary supporting structures in the breasts are the Cooper’s ligaments and if these are damaged this can result in sagging and irreversible stretching of the breast."
Wearing a correctly fitted sports bra whilst exercising can help reduce this damage by minimising bounce. It is important to get correctly fitted for a sports bra to ensure you are well supported and don’t forget to take into account the type of exercise you are participating in to ensure you select the most appropriate style. Freya Active sports bras are designed with high impact sports in mind so are therefore suitable for any type of sporting activity from yoga to running.
Dr. Chris advises to: "Consider sports bras such as the Freya Active range, which are unique in their design as they shape and lift rather than compressing your bust whilst offering the ultimate in support and comfort." With no sports bra like it, due to its non-compression design, Freya Active is set to revolutionise the fuller bust sports bra market.
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